ICONIC. by J. Lynn is our Private Bridal Label!

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But first, what even is a Private Label?!

Our ICONIC. dresses are a curated, intentionally selected line of gowns we have hand-picked to embody the heart of who we are and celebrate the individuality of our brides. These gowns are privately labeled, meaning they are not available online for the masses and are only available in select bridal boutiques across the country.

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Each ICONIC. dress is named after a different iconic woman in history that has inspired us. Meet them below!